Krishna Kaliannan’s keto cereal brand Catalina Crunch is right at the threshold of breaking out big in the retail world after success in e-commerce and local brands. It would be easy to predict the meteoric rise and risk of failure that we see in other food startup brands. Kaliannan recognizes that these are pitfalls that startups can trip on – scaling up so quickly that they can’t keep up with demand or that promises they made to their consumers might be compromised in order to be more cost or manufacturing efficient. In this preview, I didn’t shy from these questions, having lived some versions of the story in past roles, and it was refreshing to hear a brand founder recognize the risks and do what he can to mitigate them.
Food Edge is New England’s leading food innovation conference, bringing together nearly 400 brands, investors, and entrepreneurs to connect, share, and find their EDGE. The event will take place on May 6+7 at the Innovation and Design Building in Boston and focus on industry trends, explore strategies to drive innovation, and discover the breakthrough technologies to help food companies stay ahead of the curve.