In 2015, Shehzad ventured into the cannabis industry, as VP of R&D at Cannabistry™ – a professional research, development and branding company dedicated to bringing outstanding product innovation to the legalized cannabis industry. Over the past four years, he has spearheaded the creation of a world-class research and development team, which has brought numerous products and technologies to market. With innovation focused on patient needs, the Cannabistry team of engineers, scientists, regulatory specialists and branding gurus are actively creating and reimagining the wide range of cannabis categories by unlocking and optimizing many of the key chemicals found in Cannabis.

 

Shehzad earned his BS in Chemical Engineering from The Georgia Institute of Technology and holds an MBA in Finance and Operations Management from the University of Chicago Booth School of Business.

 

PRODUCTS: 

Discover a Life Rooted in Wellness! Powerful plant-based essential remedies for everyday conditions positioned for success in the wellness market. We offer essential oil tinctures and topical ointments made from blends of herbs and spices, inspired by ancient Ayurvedic philosophy of holistic wellness, and amplified with cannabis extracts to bring you back into your natural state of balance.

 

Explore “The Wondrous Power of Nature.” MISTIFI™ is devoted to those seeking pure innovative and undisputed perfection; cannabis connoisseurs with a discerning palette for quality, flavor, and experience in the convenience of a vape pen. Uniquely positioned for the lifestyle market and designed with luxury in mind.

 

 
This podcast is sponsored by Bell Flavors and Fragrances – Your competitive advantage. Find out more at Bellff.com
 
Looking for a different, in-depth, and personal conference about product strategy? The American Food Innovate Summit takes place in Chicago March 2-3, 2020. Hear from legacy brands and start-ups and how they’re innovating and leading food trends.

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