It doesn’t sound mind-blowing to think that you would do a product development project by starting with the end in mind, and we spend a lot of time scoping our projects and describing what success looks like.

Aidan Altman and Andrew McClure took it a slight step further: they started with how they would manufacture it and who should ideally use it.

I’m used to interviewing brilliant and persistent entrepreneurs who failed their way forward through mistakes to commercialize their products, but the Fora Foods founders thought about the manufacturability of their product even before they had finalized the product. What’s more, they don’t have decades of food science research to rely on.

Maybe it allowed them to think outside the box, and they definitely thought outside the creamery. 

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