Specialty food is a category of food products unto its own and the CPGs that provide products for the various categories that fit within the description have one of the largest and most exciting shows in the food industry – the Fancy Food Show.

In this preview Specialty Food Association content and education specialist Sara Kay and I talk about how interesting the industry is and what the SFA is doing to help start-up business owners build successful food businesses. 

Join us at the next Fancy Food show, held twice a year in San Francisco and New York City. Find out if your brand is a good fit for the Specialty Food Association

This podcast is sponsored by Icon Foods, the source for customized natural sweeteners. Contact them to help you solve your sweetener challenges.