Joshua Smith has enjoyed a wonderful career at So Delicious, and has a godfather-like affection for several of the products that have made So Delicious a staple in the non-dairy products category. From the younger days as an independent brand through partnerships and acquisitions, Joshua has grown in his career as the company has. He shares that that experience was like and his optimism for the future. We also talk about Expo West and the changes that the Natural Products show – and the category – have undergone over the past decade.

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