Last year, I was invited to host Chef Neville Craw on a webinar for the Research Chefs Association. Since he’s a featured chef in this month’s Culinology magazine, it seemed like good timing to share his story again. We talked about building a brand, thinking creatively about the core consumer, and how to engage a new consumer. It’s based on the presentation he gave at the 2017 Research Chefs Association in Puerto Rico. Check out past presentations and other learning modules at the RCA’s Learning Library. Find out more about the 2019 conference here.

(you might need to pause the auto-player of this week’s podcast episode to hear the special presentation below)