William Madden didn’t mean to go into food manufacturing, but a bet at Georgia Tech piqued his interest in barrier packaging, and the rest is a funny and adventurous history. He came onto the podcast to share some keys to success for product development and how his specialty as a contract negotiator was honed by sitting on both the customer and co-manufacturer’s perspective.

You can get in touch with William at http://right-brain-consulting.com/ and emailing him at w.madden@right-brain-consulting.com

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